The Ford Lincoln Trustmark program began in 2009. Our Torino line consists of millwork and furniture and was designed exclusively for the Ford Lincoln Trustmark program. The materials were carefully selected to create branded elements that are durable without sacrificing the beauty of the product. The Torino line consists of 75 unique items. Showroom furniture was carefully selected for comfort, durability and overall aesthetic. The branded millwork and furniture contributes to a consistent look and feel across dealership facilities which ultimately enhances the customer experience at every touch point.
75
Unique Items
8
Week Lead Times
1100+
Facilities Completed
Program Development & Implementation
Our team’s diverse experience was critical in the development and execution of this program. MFG Interiors worked closely with Project Managers, Franchising and Regional Market Representatives to identify dealers on the strategy list. We aligned our resources to support franchising initiatives. When dealers presented cost concerns, we worked closely with Franchising to value engineer the interior pieces, which resulted in 30% cost savings for dealers.
MFG Interiors possesses a strong understanding of the automotive business, the dealer network and their unique needs and demands. Our vast experience enabled us to contribute to the education of Ford Lincoln dealers. In addition, our team helped the dealer network understand the importance of the investment in their facility and how a branded environment impacts the customer journey.
